“Italian style means sense of proportions, simplicity and harmony of line, such that after a considerable time there is still something which is more alive than just a memory of beauty.”

Battista ‘Pinin’ Farina

Pininfarina Extra, is part of the world-famous design house Pininfarina, whose history traces back to 1930 when the company
was established by Battista Pinin-Farina, who became the most acclaimed car designer of his time For example the Cisitalia 202
by Pininfarina (7 947), was the first and only car to enter into a permanent display at the MoMA of New York, in 1961.
Up to today, more than 100 Ferrari cars that have gone into production have been designed by Pininfarina.
In 1986, the third generation of the Pininfarina family created Pininfarina Extra srl to extend the design capabilities of the company,
outside of the automotive sector. Over the past 30 years, Pininfarina Extra has developed more than 600 projects
under the direction of its President and Chief Executive Officer, Paolo Pininfarina
(now Chairman of the Pininfarina Group), and has established its own direction and a clear identity.
Today the company has ventured into a variety of commodity sectors where products bearing the Pininfarina name
have won acclaim in the world’s leading markets. The company attempts to blend the most advanced features of scientific,
technological and engineering research with attractiveness that should accompany the things we use every day.
Pininfarina Extra is a reliable and competent partner to firms wishing to use design as a strategic asset for their product development process and a tool of communication to improve their position in the market.
The main activities of the company include Industrial design (electronics, sporting goods, furniture, equipment and machinery,
consumer products, graphic design and packaging), Architecture and interiors (residential, hospitality, sport and commercial structures),
and Transportation design (Yachts, airplanes, private jets, people movers).